The Blog

Business Trade Shows Part III: After the Event

    So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.

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    Business Trade Shows Part II: During the Event

      We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a

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      Business Trade Shows Part I: Before the Event

        Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up

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        Is Your Website Mobile Optimized?

          Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version. A bit of background: Mobile sites are versions of

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          Password Basics That Are Still Ignored

            You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords. There are many ways data can be breached, and opening some links they shouldn’t is one of the most serious security sins employees can

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            You’re Fired! Now Give Me Your Password

              Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting. But there are other concerns that arise when an employee leaves. Those concerns are security and

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              Support for Windows 7 and Server 2008 is ending, what now?

                  Support for Windows 7 and Server 2008 is ending, what now? It’s been a good run, but there are just four months left until Microsoft stops releasing security updates for Windows 7 and Windows Server 2008. What are your options? Windows 7 and Server 2008 is coming to the end of its life In

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                IT Defense In Depth Part I

                  In the 1930s, France built a trench network called the Maginot Line to rebuff any invasion. The philosophy was simple: if you map out all the places an enemy can attack, and lay down a lot of men and fortifications at those places, you can rebuff any attack. The problem is, you can’t map every

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                  Data Security: A People Problem

                    There are some things that only people can fix. There are many security risks to which your data is susceptible, but there is one method that remains a wonderfully effective hacking tool. That is the phishing scam. This is a legitimate looking email that asks the reader to click on a link. If clicked, the

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                    What is Ransomware and How Can it Affect Your Business?

                      This cyberattack scheme hasn’t garnered nearly as much attention as the usual “break-in-and-steal-data-to-sell-on-the-Internet version,” but it can be even more debilitating. Ransomware attacks have begun appearing in the last few years and its practitioners are so polished that in few cases they even have mini­call centers to handle your payments and questions. So what is

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